In Google’s recent battle towards becoming an international news center, I’ve come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn’t it seem like Google News resembles an article directory of some sorts?

Google News World: http://news.google.com
Google News Canada: http://news.google.ca
Google News UK: http://news.google.co.uk

I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.

How does Google News select it’s content?

Right now, it seems that “news centers” & “press release companies” related to your field online are profiting from these search results. When you think about it, wouldn’t a press release be a form of news anyways? Possibly…

If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it’s possible that Google’s news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.

How to Increase Your Search Engine Ranking
 by: Karen Martin

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:

1. A simple joint venture would be exchanging text links or banners with other related web sites.

2. Share a web site with another business with the same target market. You both will be marketing and advertising the same web site which means double the traffic.

3. Exchange testimonials or endorsements for each others products or services.

4. Combine your products or services together with another businesses into one big package. You could split the profits.

5. Do you have and product or service that doesn’t sell good? Offer it as a free bonus for another businesses product or service. In exchange ask for a small portion of the profits.

6. Offer to insert a promotional ad for another business into your product package. Just ask them in return to do the same for your business.

Adwords PPC Management Tip No. 1

Setting up an account

If you live outside of the US, different minimum bid prices hold true given the different currencies involved.

Let’s take the UK for example - in the UK the minimum bid price is £0.04 whereas the minimum bid price in the US is $0.05.

This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new

So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at http://www.google.com (not your local Google portal - eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.

Adwords PPC Management Tip No.2

How to increase your business profitability by hundreds of percent

Ok,

If it wasn’t for my blog, I wouldn’t make any online sales at all.

It’s true that I have a “regular” website, my so-called “main website,” which I first set up to sell my goods, in this case, men’s and women’s health products. It’s my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particually Google.

That is, until Google sandboxed me.

Some of you may have heard of the legendary Google sandbox, sometimes called, “The Goggle Sandbox Effect.” What happens is that newly listed sites rank well for about two to three weeks, then suddenly drop off the radar screen. These new sites are placed in a type of probational sandbox, away from the “real” sites.

Why does this happen, you ask? There are almost as many theories as there are SEO (Search Engine Optimization) experts. Many believe that this probation period is not related to the sites themselves, but to their links. It is believed that back link (pure link popularity) credit is placed in a reserve for a period of time (2-4 months) before it is applied to ranking and has an effect. The theory behind this is to combat PR (Page Rank) purchasers from dominating PR from the beginning. It is meant to deter spam websites.

In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under

1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back

Example: Site1 links to Site2 One of the best ways of generating One Way Links is Directory Submissions

You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking

One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)

Selecting a Search Engine Optimization Company
 by: Karen Martin

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine’s index.

Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn’t think so. But let me tell you what happened…

My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!

I said they could go, but they’d need to earn the tuition money.

Well, the kids are the published authors of a children’s book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.

They decided to give people an incentive to buy the book now by running a ‘neighborhood special’ and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.

Ben wrote the first spiel:

“Hi, I’m Ben and I’m the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I’m running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?”

This is part three of the article series and deals with the paid inclusion and organic search results from search engines.

We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Web sites have evolved from being perspective generators into something more commercial. The knowledge warehouses have finally figured out means to generate revenue for the knowledge service they render through multiple mechanisms. Similarly the search engines have evolved from just being the intelligent bots capable of indexing; organizing and serving relevant content pages to "SEusers". Now there is one more new term to get familiarized with, like Caesars now we got the Search Engine Users abbreviated into "seusers" (pronounced: SEW-sirs). Search Engines have figured out that there are many websites who want to sell products to the Internet World. For each of the search terms you type in along with the highly relevant websites selected by the highly sophisticated search Algorithms (Search Algs for short), you get sponsored results.

Paid URL Inclusion
 by: Karen Martin

There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.

The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.