Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet “chatter”. Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.
Today’s article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.
What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash.
You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance.
The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags.
What is the best way to use the Title Tag?
Arguments will vary, but my approach follows this example: * the symbols have been replaced with [ and ].
[title]Widgets, John Smith[/title]



