It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."

The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation.

So, what’s not to love about Search Engine Optimization (SEO)?

Plenty ? if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good.

Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money.

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When you now organize a street interview and ask people “What is Google”, I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!

A short overview of the main services of Google:

++ Category One : Google Web Search Features ++

- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local. As Google Local is in beta, only US searches are possible. Are you living in Detroit and hungry and you want a taco, do a search on http://local.google.com and you get a list of all taco restaurants.

- Google Mobile : search with your cell phone online information

http://mobile.google.com

- Google Print puts book content right in the Google search results http://print.google.com

- Calculator: Type a mathematical expression (e.g. 5+2*3) in the Google seach box and you get the result, even with complicated math!

- Definitions: when you search for ‘define Personal Computer’, you get the definition of that word;

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In Google’s recent battle towards becoming an international news center, I’ve come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn’t it seem like Google News resembles an article directory of some sorts?

Google News World: http://news.google.com
Google News Canada: http://news.google.ca
Google News UK: http://news.google.co.uk

I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.

How does Google News select it’s content?

Right now, it seems that “news centers” & “press release companies” related to your field online are profiting from these search results. When you think about it, wouldn’t a press release be a form of news anyways? Possibly…

If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it’s possible that Google’s news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.

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In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under

1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back

Example: Site1 links to Site2 One of the best ways of generating One Way Links is Directory Submissions

You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking

One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)

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This is part three of the article series and deals with the paid inclusion and organic search results from search engines.

We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Web sites have evolved from being perspective generators into something more commercial. The knowledge warehouses have finally figured out means to generate revenue for the knowledge service they render through multiple mechanisms. Similarly the search engines have evolved from just being the intelligent bots capable of indexing; organizing and serving relevant content pages to "SEusers". Now there is one more new term to get familiarized with, like Caesars now we got the Search Engine Users abbreviated into "seusers" (pronounced: SEW-sirs). Search Engines have figured out that there are many websites who want to sell products to the Internet World. For each of the search terms you type in along with the highly relevant websites selected by the highly sophisticated search Algorithms (Search Algs for short), you get sponsored results.

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"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."

When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines. These search engines gets results from multiple search engines and give an ordered list of highly relevant results. This is in a sense better as the search engines have become more targeted and live than when they were a few Internet years ago. For the uninitiated, an Internet year equates to 100 days in calendar days. This is because this is the time it typically takes an Internet concept or idea to get fully developed and accepted widely in the Internet world. Before we get into how the Mets search engines work and help a little section on the how the search engines work.

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Trillions of Billions of content pages make up the wide world of Internet. Keeping a house clean and arranged with proper placement for each household item is so big a task for each of us that it is a much despised daily chore. Ever wonder who or what keeps the Internet clean organized and keep them in arms length for you when you need it? This humongous task of making sure the right set of data is kept organized and delivered as information to the right folks when they need it are done by the Search Engines (SE). There are many popular search engines that deliver search results for countless number of searches every Nano-second. The Internet is the first place folks go for obtaining any type of information. The Internet has become the knowledge warehouse of what the world knows. Well almost true. If you have not discovered the full potential of the search engines it is not too late.

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Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here’s the main points to great search engine optimization.

On the internet, the information that you read can have been created days, weeks, years or even decades ago. The techniques that worked in a simpler, more nieve era do NOT work now - there are teams of PHDs working to eliminate any tricks, or shortcuts that you can take.

Ages ago, you might have gotten away with tiny words, written in white - or putting some heavily searched term into your page text or meta tags - or doorway redirect pages, or computer generated series of keywords created from the search engines themselves.

All of this is now viewed as SPAM - bad stuff that interferes with the normal operation of the search engines providing searchers with information that is relevant to their search term.

The search engines have recently removed one BILLION pages from their index - and you know they are hunting down any more that are out there. You can try and trick the search engines, and suffer the inevitable consequences, or work WITH them.

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SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.

Spiders (robots) love the basics. Spiders will crawl through the web looking for sites that are rich in text. When a spider finds a site rich in text, it will sit down and go to work. Who knows sometimes they even invite other spiders. When you are trying to get listed high in the Search Engines, make sure that you have lots of text. After all Content is KING!

The next thing that you need to worry about is how the spider crawls your site. Make sure that you remove all javascript and css. Put your CSS and javascript in external files. Then make sure that you have quality Meta Tags. Many Search Engines still use Meta tags, Google still uses the description and title meta tag for its results.

After your meta tags, then check your links. Make sure that you have plenty of internal links so that the search engines can find all of your pages. If you are having a links page you may want to use the “NOFOLLOW” meta tag to prevent loss of PageRank.

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First, here’s the rundown of some of the terminology I’m going to use ?

Inbound Links ? Links coming into your site
Outbound Links ? Links leaving your site
Cross Links ? Links that you have "traded" with another site (ie, they’ve got a link from their site to your and you’ve got a link from your site to theirs)
PR (Page Ranking) ? Google’s measure of how "important" your site is

SEO Is Not Dead

Ok, now lets talk about what you really want to hear ? how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target "keyphrases," meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you’ve got a bottomless wallet.

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