I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER’S… not Pop-UP’s. I consider Pop-Up’s too intrusive. Pop-Under’s on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up.
To source vendors of Pop-Under advertising go to Google and search on “Pop Under Advertising”. You will find dozens of vendors selling Pop-Under traffic packages.
Here are ten points to consider…
1. Buying Pop-Unders is like running a gauntlet… there are many providers… but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day… hardly what I had been promoted. Consistency of delivery has been dismal.
2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page… so make sure that the product or service offered is potentially appealing to almost every person who views the page.



