I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER’S… not Pop-UP’s. I consider Pop-Up’s too intrusive. Pop-Under’s on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up.

To source vendors of Pop-Under advertising go to Google and search on “Pop Under Advertising”. You will find dozens of vendors selling Pop-Under traffic packages.

Here are ten points to consider…

1. Buying Pop-Unders is like running a gauntlet… there are many providers… but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day… hardly what I had been promoted. Consistency of delivery has been dismal.

2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page… so make sure that the product or service offered is potentially appealing to almost every person who views the page.

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It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."

The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation.

So, what’s not to love about Search Engine Optimization (SEO)?

Plenty ? if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good.

Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money.

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I don’t claim to be a futurologist or an RSS pioneer but I have been keeping a pretty close eye on RSS and how it has been evolving. From what I have seen so far I think I can make some pretty good predictions about where RSS feeds are heading.

The first prediction is pretty obvious but I think it needs to said. RSS feeds are here to stay and they are only going to become more popular. This year we have seen the likes of Yahoo pretty much integrate RSS into its search and Microsoft will integrate RSS reading into it new browser and make RSS a part of the next version of Windows. It won’t be long before RSS Google search appears.

RSS feeds will see richer content becoming more common. We already have inclusions in RSS 2.0 that are used for pictures and more frequently podcasts. I think we will see an increase in video in RSS feeds although due to the bandwidth needed I think many inclusions will be in the form of torrents. That’s right you heard it here first, RSS readers with integrated support for torrents.

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Analyzing Website Traffic
 by: Karen Martin

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

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Let’s face it, most of us know the basics of Internet Marketing or how to promote websites and products on the Internet. There are plenty of ebooks on the subject if you aren’t familiar. In this article however, I want to give you 9 juicy secrets that I have discovered from my own Internet marketing experience.

These Internet marketing secrets are not a replacement of the basics of website promotion. You will want to use these 9 tips in addition to pay per click advertising, having an affiliate program for your website, offering a free newsletter, and search engine marketing.

Use these website promotion tips below and success will surely follow.

1. Add a valuable resource to your website that will attract your target market. A great example of this is my website GameSecretsExposed.com . My target market is people who play xbox, ps2, and gamecube video games. When I added a free game codes section I was able to attract more video gamers from the search engines. This technique not only gave me loads of traffic but it also kept people coming back to my website. The same could work for you by adding an article directory to your website or some sort of free tutorials pertaining to the market that you want to reach.

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When you now organize a street interview and ask people “What is Google”, I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!

A short overview of the main services of Google:

++ Category One : Google Web Search Features ++

- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local. As Google Local is in beta, only US searches are possible. Are you living in Detroit and hungry and you want a taco, do a search on http://local.google.com and you get a list of all taco restaurants.

- Google Mobile : search with your cell phone online information

http://mobile.google.com

- Google Print puts book content right in the Google search results http://print.google.com

- Calculator: Type a mathematical expression (e.g. 5+2*3) in the Google seach box and you get the result, even with complicated math!

- Definitions: when you search for ‘define Personal Computer’, you get the definition of that word;

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How to Increase Your Link Popularity
 by: Karen Martin

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

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Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy’s Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; "why should I listen to you?" Indeed this is a good question.

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Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. Here are some autoresponder message sample ideas to help you write money-making email messages.

#1. Personalize Your Message

Personalized autoresponder messages are much more effective and have a higher conversion rate than other messages. That’s because your reader feels you’re talking directly to him, so he pays much more attention.

The most important places to mention their name is your subject line and first paragraph. You can also start the most important sentences of your message with their name to win their attention.

To send personalized autoresponder messages, you need to use an autoresponder service that offers this feature. A good autoresponder service lets you keep at least 10 personalized data fields for each of your customers.

I recommend you read the following article to discover some other important features the autoresponder you choose must have:

http://www.FreeNewsletterIdeas.com/customer-follow-up-system.htm

#2. Emphasize Benefits, Not Features

People are looking for benefits, not features. A feature is “what” your product provides, while a benefit explains how it “helps” people and makes their life easier.

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If you have a link directory on a website, how do you stop link theft by sites that don’t link back, or trick you into thinking they do?

Whether link theft is anything to get concerned about depends on how many links your website has, the quality of those links (Google Page Rank) and how many of those links you lose. Search Engine Ranking is certainly something that’s becoming more dependent upon the links to your website.

You might be forgiven for thinking that when a website no longer links back to you, that it was an accident your link was removed from the link directory. Of course accidents happen as I know from using some link manager software. Just one click in the wrong box and a website link disappears the next time you update your link directory. But the real link thieves are those people that use methods to rob you of a link.

Here’s 7 Top Ways Link Thieves work and how you can avoid being their next victim.

1. If a website asks you to exchange links, don’t link to them until they have given you the URL location of your link in their link directory. If you link to them first they may forget to add your link.

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